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Implementing changes in marketing strategy : the role of perceived outcome-and process-oriented supervisory actions
Sarin, Shikhar; Challagalla, Goutam; Kohli, Ajay Kumar - In: Journal of marketing research : JMR 49 (2012) 4, pp. 564-580
Persistent link: https://www.econbiz.de/10009580805
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Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria; Malek, Stacey L.; Sarin, Shikhar - In: Industrial marketing management : the international … 115 (2023), pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
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Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe; Sego, Trina; Drapeau, Nancy; Sarin, … - In: Industrial marketing management : the international … 91 (2020), pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
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Strategic orientations, marketing proactivity and firm market performance
Gotteland, David; Shock, James; Sarin, Shikhar - In: Industrial marketing management : the international … 91 (2020), pp. 610-620
Persistent link: https://www.econbiz.de/10012422374
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Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria; Malek, Stacey L.; Sarin, Shikhar - In: Industrial marketing management : the international … 113 (2023), pp. 277-294
Persistent link: https://www.econbiz.de/10014433605