Similar Search Results - EconBiz

The chief marketing officer matters!

Germann, Frank; Ebbes, Peter; Grewal, Rajdeep - In: Journal of marketing 79 (2015) 3, pp. 1-22

Persistent link: https://www.econbiz.de/10011485858

The sense and non-sense of holdout sample validation in the presence of endogeneity

Ebbes, Peter; Papies, Dominik; Heerde, Harald J. van - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1115-1122

Persistent link: https://www.econbiz.de/10009427793

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

Ebbes, Peter - 2013

Market response models that use field-generated data are required to address potential endogeneity in the regressors to obtain consistent parameter estimates. Another requirement is that market response models predict well in a holdout sample. Combining both requirements, it may seem reasonable...

Persistent link: https://www.econbiz.de/10013094559

Marketing analytics for data-rich environments

Wedel, Michel; Kannan, P. K. - In: Journal of marketing 80 (2016) 6, pp. 97-121

Persistent link: https://www.econbiz.de/10011621580

Retrieving unobserved consideration sets from household panel data

Nierop, Johannes Erjen Maurice van; Bronnenberg, Bart J.; … - In: Journal of marketing research : JMR 47 (2010) 1, pp. 63-74

Persistent link: https://www.econbiz.de/10003947439

The effects of alternative methods of collecting similarity data for multidimensional scaling

Bijmolt, Tammo H. A.; Wedel, Michel - 2007

Persistent link: https://www.econbiz.de/10003541421

Retrieving unobserved consideration sets from household panel data

Nierop, Johannes Erjen Maurice van; Paap, Richard; … - 2005

Persistent link: https://www.econbiz.de/10003179697

Predicting and optimizing marketing performance in dynamic markets

Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10014519134

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