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Marketingmanagement
Beziehungsmarketing
83
Relationship marketing
83
Kundenwert
41
Marketing management
41
Consumer behaviour
39
Konsumentenverhalten
39
Customer value
38
Theorie
28
Theory
28
USA
22
United States
22
Firm performance
21
Marktforschung
21
Unternehmenserfolg
19
Indien
18
India
17
Marketingforschung
17
Market research
16
Marketing
15
Marketing theory
14
Marketingtheorie
14
Messung
14
Brand management
13
Markenführung
13
Measurement
13
Performance measurement
13
Performance-Messung
13
Customer satisfaction
12
Kundenmanagement
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Emerging economies
11
Schwellenländer
11
Customer integration
10
Einzelhandel
10
International marketing
10
Internationales Marketing
10
Kundenintegration
10
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11
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1
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Article
31
Book / Working Paper
10
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Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
5
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5
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5
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Language
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English
40
German
1
Author
All
Kumar, V.
38
Petersen, J. Andrew
6
Sheth, Jagdish N.
5
Leone, Robert P.
4
Kumar, Vikas
3
Shah, Denish
3
Venkatesan, Rajkumar
3
Gupta, Shaphali
2
Rajan, Bharath
2
Sharma, Amalesh
2
Sriram, S.
2
Stewart, David W.
2
Arora, Neeraj
1
Bhaskaran, Vikram
1
Chen, Sylia
1
Chintagunta, Pradeep K.
1
Christodoulopoulou, Angeliki
1
Dalla Pozza, Ilaria
1
Dass, Mayukh
1
Dixit, Ashutosh
1
Dreze, Xavier
1
Fan, Jia
1
Ghose, Anindya
1
Greene, Mallik
1
Gulati, Rohit
1
Hess, James D.
1
Iyengar, Raghuram
1
Javalgi, Rajshekar G.
1
Jing, Bing
1
Jones, Eli
1
Joshi, Yogesh V.
1
Kim, Kihyun Hannah
1
Kumar, Binay
1
Kushwaha, Tarun
1
Luo, Anita
1
Lurie, Nicholas H.
1
Mirchandani, Rohan
1
Neslin, Scott
1
Pancras, Joseph
1
Park, Insu
1
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Journal of marketing
6
Journal of the Academy of Marketing Science
5
Legends in marketing
5
Review of marketing research
3
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
1
The Routledge companion to strategic marketing
1
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ECONIS (ZBW)
41
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1
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
Saved in:
2
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
3
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
4
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
5
Intelligent marketing : employing new-age technologies
Kumar, V.
-
2021
Persistent link: https://www.econbiz.de/10012583692
Saved in:
6
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
7
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Kumar, V.
;
Dixit, Ashutosh
;
Javalgi, Rajshekar G.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
Saved in:
8
Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Saved in:
9
Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
10
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
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