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Essays on operations - marketing strategy

Alptekinoğlu, Aydın - 2004

Persistent link: https://www.econbiz.de/10003946356

Massenindividualisierung : Erstellung integrativer Leistungen auf Massenmärkten

Blaho, Robert - 2001

Persistent link: https://www.econbiz.de/10001570860

Relationship marketing in mass markets

Bhattacharya, C. B.; Bolton, Ruth N. - In: Handbook of relationship marketing, (pp. 327-354). 2000

Persistent link: https://www.econbiz.de/10001559326

Putting one-to-one marketing to work : personalization, customization, and choice

Arora, Neeraj; Dreze, Xavier; Ghose, Anindya; Hess, James D. - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 305-321

Persistent link: https://www.econbiz.de/10003774342

Mass customization for long-term relationship development : why consumers purchase mass customized products again

Endo, Seiji; Kincade, Doris H. - In: Qualitative market research : an international journal 11 (2008) 3, pp. 275-294

Persistent link: https://www.econbiz.de/10003746544

Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza

Aichner, Thomas (ed.); Salvador, Fabrizio (ed.); … - 2023

1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role...