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Marketing management
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Marketingmanagement
Management
46,008
Marketing
31,280
Marketing management
16,122
Deutschland
14,188
Theorie
12,718
Theory
12,535
Germany
11,317
Strategisches Management
7,668
Unternehmen
7,444
USA
6,116
Lehrbuch
5,990
Consumer behaviour
5,245
Konsumentenverhalten
5,124
United States
5,081
Strategic management
4,320
Relationship marketing
3,857
Beziehungsmarketing
3,847
management
3,519
Aufsatzsammlung
3,282
Innovation
3,243
Managers
3,163
Erfolgsfaktor
3,133
Führungskräfte
3,123
Multinationales Unternehmen
3,022
Welt
2,980
Unternehmenserfolg
2,950
World
2,933
Innovationsmanagement
2,919
Brand management
2,862
Markenführung
2,855
Electronic Commerce
2,747
Betriebswirtschaftslehre
2,679
Organizational change
2,637
SME
2,627
KMU
2,620
marketing
2,562
Firm performance
2,482
Entrepreneurship
2,464
Unternehmensgründung
2,440
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Online availability
All
Undetermined
3,624
Free
1,574
Type of publication
All
Article
9,462
Book / Working Paper
7,427
Journal
52
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Article in journal
7,246
Aufsatz in Zeitschrift
7,246
Aufsatz im Buch
2,207
Book section
2,207
Hochschulschrift
1,142
Graue Literatur
1,054
Non-commercial literature
1,054
Thesis
960
Lehrbuch
748
Collection of articles of several authors
672
Sammelwerk
672
Textbook
638
Bibliografie enthalten
537
Bibliography included
537
Working Paper
480
Arbeitspapier
471
Case study
443
Fallstudie
443
Aufsatzsammlung
372
Konferenzschrift
208
Ratgeber
182
Guidebook
172
Conference proceedings
136
Reprint
118
Glossar enthalten
100
Glossary included
100
Handbook
85
Handbuch
85
Conference paper
62
Konferenzbeitrag
62
Festschrift
41
Collection of articles written by one author
40
Fallstudiensammlung
40
Sammlung
40
Dissertation u.a. Prüfungsschriften
38
Bibliografie
36
Amtsdruckschrift
30
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30
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27
Übersichtsarbeit
27
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English
12,470
German
4,188
Undetermined
101
French
75
Polish
41
Russian
31
Hungarian
24
Dutch
15
Spanish
13
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12
Ukrainian
11
Italian
10
Romanian
4
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3
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3
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3
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2
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1
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1
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1
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1
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1
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1
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Author
All
Kotler, Philip
121
Bruhn, Manfred
92
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
49
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
38
Kumar, V.
38
Tomczak, Torsten
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Albers, Sönke
32
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Kitchen, Philip J.
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Berndt, Ralph
26
Burmann, Christoph
26
Kuß, Alfred
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Diller, Hermann
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Belz, Christian
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
57
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
12
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
191
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
All
ECONIS (ZBW)
16,393
USB Cologne (EcoSocSci)
526
EconStor
16
USB Cologne (business full texts)
5
BASE
1
Showing
1
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1
Marketing
management
Winer, Russell S.
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004892624
Saved in:
2
Marketing
management
Winer, Russell S.
-
2004
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004782016
Saved in:
3
Marketing
management
: a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10004921585
Saved in:
4
Marketing-Management
: [Hauptbd.]
2001
-
10., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10004679550
Saved in:
5
Marktorientierte Unternehmensführung und Unternehmenserfolg : Grundlagen und Ergebnisse einer empirischen Untersuchung
Fritz, Wolfgang
-
1992
Persistent link: https://www.econbiz.de/10000336183
Saved in:
6
Marketing
und Vertrieb : Fundamente für die marktorientierte Unternehmensführung
Winkelmann, Peter
-
1999
Persistent link: https://www.econbiz.de/10000677452
Saved in:
7
Chaotics :
Management
und
Marketing
für turbulente Zeiten
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
Saved in:
8
Management
und
Marketing
von Rundfunkanstalten
Eichhorn, Peter
(
ed.
);
Raffée, Hans
(
contributor
)
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008730702
Saved in:
9
Successful
management
in the digital age
Harte, John
-
2016
Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic
management
-- Integrated
marketing
… of goods and services -- Pictures that sell goods and services -- The value of branding and
marketing
-- Removing …
Persistent link: https://www.econbiz.de/10011472431
Saved in:
10
Chaotics : the business of managing and
marketing
in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003803407
Saved in:
1
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