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Gamification as a marketing strategy for Garuda Indonesia loyalty program
Widyani, Donafeby; Casidy, Riza - 2021
Persistent link: https://www.econbiz.de/10012659418
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Entrepreneurial marketing orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi; Balqiah, Tengku Ezni - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 4, pp. 376-394
Persistent link: https://www.econbiz.de/10012509564
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Decomposing the problems of traditional markets business ecosystem in Indonesia
Prabowo, Fajar Sidiq Adi; Rahadi, Raden Aswin; … - In: International journal of public sector performance … 3 (2017) 4, pp. 375-397
Persistent link: https://www.econbiz.de/10011991877
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Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
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Market sensing capability and product innovation advantages in emerging markets : the case of market entry quality and marketing performance of batik industry in Indonesia
Sugiyart, Gita; Ardyan, Elia - In: DLSU business & economics review 27 (2017/2018) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10011948538
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Techno-resonance innovation capability for enhancing marketing performance : a perspective of RA-theory
Hiong, Lauw Sun; Ferdinand, Augusty Tae; Listiana, Erna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 329-339
orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product … innovativeness as factors to leverage marketing performance. Five hypotheses were developed and tested in a sample frame of 121 SMEs … in the region of West Borneo, Indonesia. The findings of this study demonstrate the pivotal role of techno …
Persistent link: https://www.econbiz.de/10012496629
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Does marketing ambidexterity boost marketing performance? : empirical evidence in Indonesia's consumer goods
Adiwijaya, Karto; Wahyuni, Sari; Gayatri, Gita; Mussry, … - In: Journal of global marketing 33 (2020) 4, pp. 266-288
Persistent link: https://www.econbiz.de/10012292811
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Opentable as a marketing strategy for modern Muslim funeral product in Indonesia
Prihatiningsih, Witanti; Damayani, Ninis Agustini; … - In: Journal of Islamic marketing 14 (2023) 3, pp. 757-774
Persistent link: https://www.econbiz.de/10013536423
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One size does (obviously not) fit all : using product attributes for wine market segmentation
Pomarici, Eugenio; Lerro, Marco; Chrysochou, Polymeros; … - In: Wine Economics and Policy 6 (2017) 2, pp. 98-106
their marketing strategies on the basis of consumer preferences. The current study aims to identify such preferences and the … marketing approach is no longer suitable. Accordingly, managers need to adapt their marketing strategies to meet the preferences …
Persistent link: https://www.econbiz.de/10011868285
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Eine marktprozesstheoretische Sicht auf das Phänomen der Markttransaktion
Rese, Mario - 2000
ökonomisch-theoretische Grundlagen begonnen. Unstreitig ist, dass die Marketing-Disziplin vor allem im Bereich der sogenannten …
Persistent link: https://www.econbiz.de/10005842835