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Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
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An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
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Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P. - 2014
Persistent link: https://www.econbiz.de/10010438064
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Defining political marketing
Ormrod, Robert P. - 2012
Persistent link: https://www.econbiz.de/10009632217
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Political market orientation : an introduction
Ormrod, Robert P. - 2011
Persistent link: https://www.econbiz.de/10009228951
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Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators
Ormrod, Robert P. - 2011
Persistent link: https://www.econbiz.de/10009267708
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Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry
Henneberg, Stephan - In: Customer retention in the automotive industry : …, (pp. 215-257). 1997
Persistent link: https://www.econbiz.de/10001299160
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The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria; Naudé, Peter; Henneberg, Stephan; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10008907890