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Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong; Lee, Richard - In: Australasian marketing journal 26 (2018) 3, pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
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Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
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Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos; Pereira, Francisco Costa; Ventura, … - In: EuroMed journal of business 9 (2014) 3, pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
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Kommunikationspolitik für Gründungsunternehmen
Bruhn, Manfred - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 543-567). 2015
Persistent link: https://www.econbiz.de/10010531034
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Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen - In: Journal of global marketing 26 (2013) 2, pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
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Measuring the impact of product placement on children using digital brand integration
Hudson, Simon; Elliott, Charlene - In: Journal of food products marketing 19 (2013) 3, pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
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Kommunikationspolitik für Gründungsunternehmen : Entrepreneurial Communication
Bruhn, Manfred - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 481-502). 2008
Persistent link: https://www.econbiz.de/10003600541
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Planning Strategic Advertisement Campaigns Targeting the Albanian Consumer
Prifti Peshkepia, Ivianela - 2012
The advertising sector in Albania has grown to millions and millions of Euros spent by advertisers yearly, but how … advertisers themselves as well. The thesis aimed to understand in depth the advertising planning of Albanian advertisers, whether … mediums and the reasons behind the media selection. The thesis as well explains in details the advertising scene in Albania …
Persistent link: https://www.econbiz.de/10013102447
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Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
Bušljeta Banks, Ivana (contributor);  … - 2015
Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural …, Gender and Age Issues in Advertising -- Branding Challenges -- IMC. …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation …
Persistent link: https://www.econbiz.de/10014306570