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Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan; Waller, David S.; Fon Sim Ong; Yang, Zhilin - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
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Confucian/chopsticks marketing
Fam, Kim Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2009), pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
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Special issue: Confucian/chopsticks marketing
Fam, Kim Shyan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003958846
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In-store marketing : a strategic perspective
Fam, Kim Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
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The role of renqing in mediating customer relationship investment and relationship commitment in China
Shi, Guicheng; Shi, Yizheng; Chan, Allan K. K.; Liu, … - In: Industrial marketing management : the international … 40 (2011) 4, pp. 496-502
Persistent link: https://www.econbiz.de/10009159494
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Consumers' views of Feng Shui : antecedents and behavioral consequences
Luk, Chung-leung; Wan, Wendy W. N.; Chow, Raymond P. M.; … - In: Psychology & marketing 29 (2012) 7, pp. 488-501
Persistent link: https://www.econbiz.de/10009565200
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Special issue: digitalization and its impact on contemporary marketing strategies and practices
Cham Tat Huei (ed.); Cheah, Jun-Hwa (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013258373
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Digitalization and its impact on contemporary marketing strategies and practices
Cham Tat Huei; Jun-Hwa Cheah; Memon, Mumtaz Ali; … - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 103-105
Persistent link: https://www.econbiz.de/10013258512