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Marketingmanagement
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
17
Markenführung
17
Brand image
13
Markenimage
13
Event marketing
9
Event-Marketing
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Asien
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Internationales Marketing
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Kognition
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Kundenzufriedenheit
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Marketingtheorie
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Theorie
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Theory
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Schmitt, Bernd
4
Jedidi, Kamel
2
Ben Sliman, Malek
1
Li, Yanyan
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Schmitt, Bernd H.
1
Zarantonello, Lia
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
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ECONIS (ZBW)
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Customer Experience Management
Schmitt, Bernd
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 697-711)
.
2009
Persistent link: https://www.econbiz.de/10003766156
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2
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
3
Customer experience management : a revolutionary approach to connecting with your customers
Schmitt, Bernd
;
Schmitt, Bernd H.
-
2003
Persistent link: https://www.econbiz.de/10001713030
Saved in:
4
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
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