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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
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Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
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Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander; Fischer, Marc - In: Journal of marketing research : JMR 53 (2016) 4, pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
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Can a late mover use international market entry strategy to challenge the pioneer? : Report No. 05-118
Fischer, Marc; Shankar, Venkatesh; Clement, Michel - In: MSI reports : working paper series (2005) 4, pp. 25-48
Persistent link: https://www.econbiz.de/10003294169
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Marketing und neuere ökonomische Theorie : Ansätze zu einer Systematisierung
Fischer, Marc (contributor) - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 45 (1993) 4, pp. 444-470
Persistent link: https://www.econbiz.de/10001147756
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Strategische Marktanalyse mit Hilfe der Umsatzflußanalyse : eine Anwendungsstudie für den deutschen Generikamarkt
Bauer, Hans H. - 1997
Persistent link: https://www.econbiz.de/10013416585