//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Practitioner prognostications...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Beziehungsmarketing
15
Relationship marketing
15
Australia
12
Brand management
12
Consumer behaviour
12
Markenführung
12
Konsumentenverhalten
10
Internet
9
Marketing management
9
Social Web
7
Social web
7
Advertising
6
Australien
6
Brand image
6
Internet marketing
6
Markenimage
6
Marketing
6
Online-Marketing
6
South Africa
6
B-to-B-Marketing
5
Brand
5
Business-to-business marketing
5
Lieferantenmanagement
5
Markenartikel
5
Supplier relationship management
5
Werbung
5
Firm performance
4
Multinationales Unternehmen
4
Transnational corporation
4
Customer satisfaction
3
Data Mining
3
Data mining
3
Ethics
3
International marketing
3
Internationales Marketing
3
Performance measurement
3
Performance-Messung
3
Public sector
3
Social marketing
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
8
Author
All
Ewing, Michael
4
Valos, Michael J.
3
Berthon, Pierre R.
1
Ewing, Michael T.
1
Ewing, Mike
1
Maplestone, Vanya Louise
1
Mavondo, Felix T.
1
Mishra, Sagarika
1
Napoli, Julie
1
Nyadzayo, Munyaradzi W.
1
Pitt, Leyland F.
1
Polonsky, Michael J.
1
Scheepers, Helana
1
Stakhovych, Stanislav
1
Stockdale, Rosemary
1
Tamoddoni, Ali
1
Turner, Paul
1
more ...
less ...
Published in...
All
Journal of marketing communications
2
Journal of marketing management : MM
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrated marketing communications measurement and evaluation
Ewing, Michael
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
Saved in:
2
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
3
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
4
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Saved in:
5
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
6
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
7
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
8
Brand management in small to medium-sized enterprises
Berthon, Pierre R.
;
Ewing, Michael T.
;
Napoli, Julie
- In:
Journal of small business management : JSBM ; a joint …
46
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003723438
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->