With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and...

The Romanian specialists and the foreign ones agree upon the fact that the Romanian tourism potential could compete with the touristic supply of any other country in the world thus significantly contributing to the income growth. As far as the internal market is concerned we can notice a...

This paper reviewed the event and festival tourism held in Cirebon the last few years very heavily promoted. Cirebon as the gate of secret and as a metropolitan city has many tourist attractions and facilities adequate infrastructure as one of the tourist traffic in Indonesia. With the review of...

Viewed globally, hotel guests can be classified according to the reason for their arrival (business trip or vacation), their numbers (individual guests or groups) and their place of origin (domestic or foreign guests). To provide services of the best quality possible, the hotel staff must...

Purpose – The aim of the article is to present the importance of travel agencies in stimulation of tourism demand of consumers who are over 50 years old. The additional purpose is the analysis of marketing activity of selected travel agencies, their products for seniors and good...

Purpose – The purpose of this paper is to research the travel agencies’ communication with market segments. Communication with market segments takes into account marketing communication means as well as the implementation of different business orientations. Design – Special emphasis is...

Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...

Die ifo Preiserwartungen sind ein zuverlässiger Frühindikator zur Prognose der sektorspezifischen Preisentwicklung. Zudem ist der ifo Indikator in der Lage, die Kernrate der deutschen Inflation treffsicherer vorherzusagen als ein einfaches Referenzmodell. Nach den jüngsten...

Das Ziel der Studie lag darin, den in den Firmen des WestmecklenburgischenKunststoffverbandes anzutreffenden aktuellen Zustands des Marketings zuerfragen und zu erfassen. Dieser Ausgangszustand wurde mit dem Begriff des Marketingniveausbezeichnet. Die Kenntnis des Marketingniveaus in den Firmen...