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International journal of retail & distribution management
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"For the gram" : an exploration of the conflict between influencers and citizen-consumers in the public lands marketing system
Chaudhury, Sarita Ray
;
Nafees, Lubna
;
Perera, B. Yasanthi
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 570-584
Persistent link: https://www.econbiz.de/10012794240
Saved in:
2
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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