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Marketingmanagement
Firm performance
10
Unternehmenserfolg
10
Innovation
9
Marketing management
8
Ambidexterity
7
Dienstleistungssektor
7
KMU
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New product development
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Produktentwicklung
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SME
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Resource-based view
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Ressourcenorientierter Ansatz
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Cambodia
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Selling
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Service innovation
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Ambidextrous organization
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Brand orientation
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Kambodscha
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Marketing capability
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Organisationale Ambidextrie
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Salespeople
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Service quality
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Verkauf
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Verkaufspersonal
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Betriebsklima
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Beziehungsmarketing
3
Brand awareness
3
Brand image
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Brand management
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Competitive advantage
3
Consumer behaviour
3
Dienstleistungsqualität
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Dynamic capabilities
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Dynamische Kompetenzen
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Konsumentenverhalten
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Markenimage
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Sok, Phyra
6
O'Cass, Aron
4
Lee, Wai Jin
3
DeLuca, Luigi M.
2
Sok, Keo Mony
2
Ahmad Husairi, Mariyani
1
Maruyama, Masahiro
1
Mathews, Shane W.
1
Morgan, Robert
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Perks, Keith J.
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Sakurai, Yuka
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Snell, Lan
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Verona, Gianmario
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Vicari, Salvio
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European journal of marketing : EJM
2
Journal of strategic marketing
2
Australasian marketing journal
1
Journal of business research : JBR
1
Journal of service theory and practice : JSTP
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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1
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
2
Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra
;
Snell, Lan
;
Lee, Wai Jin
;
Sok, Keo Mony
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
Saved in:
3
Market orientation and R&D effectiveness in high-technology firms : an empirical investigation in the biotechnology industry
DeLuca, Luigi M.
;
Verona, Gianmario
;
Vicari, Salvio
- In:
The journal of product innovation management : an …
27
(
2010
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10003972197
Saved in:
4
Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani
;
Morgan, Robert
;
DeLuca, Luigi M.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 45-55
Persistent link: https://www.econbiz.de/10012581557
Saved in:
5
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
6
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
7
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
8
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
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