marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to … emerging market consumers through various marketing strategies, processes and programs in the context of emerging market … students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides …

made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and … marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the … -- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998–2017 -- 6 …