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Marketingmanagement
Glücksspiel
4,355
Gambling
4,322
Sales promotion
1,954
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1,940
Theorie
1,130
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1,104
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gambling
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208
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206
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Johnston, Mark W.
6
Marshall, Greg W.
6
Jain, Amit
5
Malik, Garima
5
Malshe, Avinash
4
Churchill, Gilbert A.
3
Ford, Neil M.
3
Kleinaltenkamp, Michael
3
Walker, Orville C.
3
Amir, On
2
Avdulaj, Jonida
2
Capriello, Antonella
2
Chatwin, Chris
2
Chunawalla, S.A.
2
Donaldson, Bill
2
Goldsmith, Kelly
2
Hackley, Christopher E.
2
Hudson, Simon
2
Johnson, Jeff S.
2
Kalwani, Manohar U.
2
Khatib, Jamal A. al-
2
Ozuem, Wilson
2
Pepels, Werner
2
Prasad, Jason
2
Riboldazzi, Sabina
2
Sam, Kin Meng
2
Sinitsyn, Maxim
2
Sivakumaran, Bharadhwaj
2
Sriram, S.
2
Suh, Eunju
2
Wiehenbrauk, Daniela
2
Abdullah, Kalthom
1
Abril Barrie, Carmen
1
Abu Bakar bin Abdul Hamid
1
Adefulu, Adesoga
1
Ahn, Tae-hong
1
Ahn, Taesoo
1
Ahola, Eeva-Katri
1
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1
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1
Ifo-Institut für Wirtschaftsforschung
1
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Journal of business research : JBR
7
Journal of marketing communications
7
Journal of promotion management : JPM
6
International journal of economic issues : IJEI
4
Company and customer relations
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
Journal of strategic marketing
3
The journal of personal selling & sales management : JPSSM
3
Asia Pacific journal of marketing and logistics
2
ERIM report series research in management
2
Journal of marketing analytics : JMA
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
McGraw-Hill/Irwin series in marketing
2
Strategic corporate communication in the digital age
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
The journal of gambling business and economics
2
A Business book
1
A Ronald Press Publication
1
AMA management report series
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Advances in Logistics, Operations, and Management Science (ALOMS) book series
1
Advances in services marketing
1
Agribusiness : an internat. journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Athens journal of business & economics : AJBE
1
Beiträge der Fachhochschule für Wirtschaft
1
Beiträge zum Produkt-Marketing
1
Business Guides on the Go
1
Business and Economic Research : BER
1
Business horizons
1
Competitive edge management series
1
Discussion papers / CEPR
1
Economics & finance notes
1
Engineering innovative products : a practical experience
1
European journal of marketing : EJM
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ECONIS (ZBW)
202
USB Cologne (EcoSocSci)
4
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Pushing the limits of increased casino advantage on slots : an examination of performance effects and customer reactions
Lucas, Anthony F.
;
Spilde, Katherine
- In:
The Cornell hospitality quarterly
62
(
2021
)
2
,
pp. 248-260
Persistent link: https://www.econbiz.de/10012520150
Saved in:
2
Marketing strategies for casinos : a case for Australia
Koo, Bon-ki
;
Lee, Timothy J.
;
Ahn, Tae-hong
- In:
Tourism analysis : an interdisciplinary tourism & …
17
(
2012
)
2
,
pp. 245-251
Persistent link: https://www.econbiz.de/10009580575
Saved in:
3
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
4
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
5
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2001
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001475521
Saved in:
6
Web Promotion : professionelle Werbung im Internet
Bürlimann, Martin
-
2004
-
3. Aufl., aktualisiert und. erw.
Persistent link: https://www.econbiz.de/10001851216
Saved in:
7
Churchill/Ford/Walker's Sales force management
Johnston, Mark W.
;
Marshall, Greg W.
;
Churchill, Gilbert A.
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
Saved in:
8
Collaborative promotions : optimizing retail supply chains with upstream information sharing
Wiehenbrauk, Daniela
-
2010
Persistent link: https://www.econbiz.de/10008660649
Saved in:
9
Omni-channel promotions and their effect on consumer purchase decision
Isravel, Yabesh Abraham Durairaj
;
Lakshmi, B.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 333-349
Persistent link: https://www.econbiz.de/10014442747
Saved in:
10
Measuring the effectiveness of promotional mix and its effect on the market share in the Jordanian communication companies
Bashabsheh, Amin Ayed Nahar
- In:
International economics & finance journal : (IEFJ)
14
(
2019
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012428931
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