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Wie werde ich eine DIVA? : Marketing für junge Modedesigner ; Strategien zum Aufbau einer luxuriösen Modemarke
König, Verena - 2014
Persistent link: https://www.econbiz.de/10010240735
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Wie werde ich eine DIVA? : Marketing für junge Modedesigner - Strategien zum Aufbau einer luxuriösen Modemarke
König, Verena - 2014
einer luxuriösen Designermarke.- Luxuriöse Mode aus Deutschland -- Fazit - Wie werde ich eine DIVA?. . … positionieren, obwohl Mode in Deutschland auf dem Vormarsch ist und zunehmend internationales Ansehen genießt. Angesichts einer …
Persistent link: https://www.econbiz.de/10014017393
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Digital marketing strategies for fashion and luxury brands
Ozuem, Wilson (ed.); Azemi, Yllka (ed.) - 2018
"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It … addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet …
Persistent link: https://www.econbiz.de/10012393500
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Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021
Persistent link: https://www.econbiz.de/10012607354
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Luxury fashion brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika; Ahuja, Yukti - In: Manthan : journal of commerce and management 7 (2020) 1, pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
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Effect of religiosity on luxury consumer behaviour : the case of the Tunisian Muslim
Dekhil, Fawzi; Boulebech, Hajer; Bouslama, Neji - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10011660424
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The brand of "hijabers" between marketability and Islamic identity
Aloui, Narjess; Amdouni, Cyrine - In: International journal of islamic marketing and branding 3 (2018) 4, pp. 341-352
Persistent link: https://www.econbiz.de/10012051030
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21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
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Factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia : predeterminants of culture and lifestyles in Neom city
Algumzi, Areej - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-13
lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the … evaluates factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia, which can act as predeterminants of … fashion in Saudi Arabi. …
Persistent link: https://www.econbiz.de/10013369044
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742