Wie werde ich eine DIVA? : Marketing für junge Modedesigner ; Strategien zum Aufbau einer luxuriösen Modemarke
Verena König
| Year of publication: |
2014
|
|---|---|
| Authors: | König, Verena |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Mode | Fashion | Luxusgüter | Luxury goods | Designer | Designers | Marketingmanagement | Marketing management | Deutschland | Germany | Modebranche | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 141 S. Ill., graph. Darst. 240 mm x 168 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [137] - 141 |
| ISBN: | 3-658-02590-5 ; 978-3-658-02590-8 ; 978-3-658-02591-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010240735