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Marketingmanagement
Electronic Commerce
47
E-commerce
46
Consumer behaviour
38
Konsumentenverhalten
38
Marketing management
30
Online-Marketing
23
Innovation
22
Marketing
22
Internet marketing
21
Online retailing
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Online-Handel
20
Theorie
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Theory
20
Social Web
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Social web
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USA
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United States
16
Confidence
15
Vertrauen
15
Internet
14
Strategic management
14
Strategisches Management
14
Firm performance
13
Innovation management
13
Innovationsmanagement
13
Unternehmenserfolg
13
Competitive advantage
12
Lieferantenmanagement
12
Marketing theory
12
Supplier relationship management
12
Wettbewerbsvorteil
12
Advertising effects
11
Information technology
11
Informationstechnik
11
New product development
11
Produktentwicklung
11
Werbewirkung
11
Viral marketing
10
Virales Marketing
10
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5
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5
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5
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5
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English
30
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Varadarajan, Rajan
22
Sheth, Jagdish N.
7
Yadav, Manjit S.
5
Hunt, Shelby D.
3
Jaworski, Bernard J.
3
Pavlou, Paul A.
2
Srinivasan, Raji
2
Varadarajan, P. Rajan
2
Arora, Anshu
1
Arunachalam S
1
Bharadwaj, Sundar
1
Cavazos, Carmina
1
Chari, Simos
1
Cunningham, Peggy
1
Feng, Hui
1
Gupta, Shaphali
1
Haenlein, Michael
1
Hennig-Thurau, Thorsten
1
Hoffman, Donna L.
1
Hult, G. Tomas M.
1
Jones, D. G. Brian
1
Kohli, Ajay Kumar
1
Krishnamurthy, Sandeep
1
Kumar, V.
1
Morgan, Neil A.
1
Otto, Ashley S.
1
Shaw, Eric H.
1
Sihi, Debika
1
Sivakumar, K.
1
Spann, Martin
1
Sridhar, Srihari
1
Szymanski, David M.
1
Valck, Kristine de
1
Welden, Roman B.
1
Whitler, Kimberly A.
1
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American Marketing Association
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
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Legends in strategic marketing
5
AMS review : official publication of the Academy of Marketing Science
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Journal of marketing management : MM
2
Journal of strategic marketing
2
Legends in marketing
2
Evolving and emerging issues in marketing strategy
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing theory and applications
1
The Routledge companion to strategic marketing
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ECONIS (ZBW)
30
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1
Marketing strategy in an Internet-enabled environment : a retrospective on the first ten years of JIM and prospective on the next ten years
Varadarajan, Rajan
;
Yadav, Manjit S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003833046
Saved in:
2
Marketing in computer-mediated environments : research synthesis and new directions
Yadav, Manjit S.
;
Pavlou, Paul A.
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10010250090
Saved in:
3
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
4
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
5
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
6
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
7
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
Saved in:
8
Case : Mozilla vs. Godzilla ; the launch of the Mozilla Firefox browser
Krishnamurthy, Sandeep
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
3
,
pp. 259-271
Persistent link: https://www.econbiz.de/10003873428
Saved in:
9
Research on market orientation : some lessons shared and issues discussed in a doctoral seminar
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 26-35
Persistent link: https://www.econbiz.de/10011741532
Saved in:
10
Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
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