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~subject:"Marketingmanagement"
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Marketingmanagement
Consumer behaviour
81,903
Konsumentenverhalten
79,424
Einzelhandel
17,648
Brand management
17,491
Markenführung
17,077
Retail trade
15,047
Theorie
11,677
Theory
11,471
Relationship marketing
10,163
Beziehungsmarketing
10,115
Markenimage
9,153
Markenartikel
9,143
Brand image
9,096
Brand
8,101
Deutschland
7,124
USA
6,513
United States
6,135
Online-Handel
6,124
Online retailing
6,106
Customer satisfaction
6,035
Germany
5,891
Kundenzufriedenheit
5,848
Social Web
5,579
Social web
5,574
Online-Marketing
5,316
Internet marketing
5,291
Service quality
4,702
Dienstleistungsqualität
4,645
Electronic Commerce
4,405
E-commerce
4,221
Werbewirkung
4,150
Advertising effects
4,089
Marketing management
3,970
Werbung
3,722
Advertising
3,720
Pricing strategy
3,697
Preismanagement
3,692
Verbraucherverhalten
3,582
Experiment
3,514
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Undetermined
1,192
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615
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Article
2,541
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1,455
Journal
9
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Article in journal
2,152
Aufsatz in Zeitschrift
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391
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251
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206
Graue Literatur
194
Non-commercial literature
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Collection of articles of several authors
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Sammelwerk
123
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111
Arbeitspapier
108
Aufsatzsammlung
89
Bibliografie enthalten
84
Bibliography included
84
Case study
66
Fallstudie
66
Lehrbuch
58
Textbook
53
Konferenzschrift
43
Conference paper
27
Konferenzbeitrag
27
Reprint
24
Conference proceedings
23
Ratgeber
23
Guidebook
22
Handbook
14
Handbuch
14
Collection of articles written by one author
11
Glossar enthalten
11
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11
Sammlung
11
Bibliografie
6
Festschrift
6
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5
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4
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English
3,339
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647
Polish
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9
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1
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1
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Author
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Keller, Kevin Lane
18
Melewar, T. C.
14
Esch, Franz-Rudolf
11
Sheth, Jagdish N.
11
Bauer, Hans H.
10
Burmann, Christoph
10
Gierl, Heribert
10
Ko, Eunju
10
Hawkins, Del I.
9
Kitchen, Philip J.
9
Kumar, V.
9
Laukkanen, Tommi
9
Best, Roger J.
8
Bruhn, Manfred
8
Homburg, Christian
8
MacInnis, Deborah J.
8
Meffert, Heribert
8
Ozuem, Wilson
8
Spann, Martin
8
Vrontis, Demetris
8
Wiedmann, Klaus-Peter
8
Aaker, David A.
7
Ahlert, Dieter
7
Baumgarth, Carsten
7
Foroudi, Pantea
7
O'Cass, Aron
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Pitt, Leyland F.
7
Rajagopal
7
Rudolph, Thomas
7
Schultz, Don E.
7
Urde, Mats
7
Verhoef, Peter C.
7
Adeola, Ogechi
6
Balmer, John M. T.
6
Bang, Nguyen
6
Bruwer, Johan
6
Chen, Jing
6
Dekimpe, Marnik G.
6
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Institution
All
American Marketing Association
28
Springer Fachmedien Wiesbaden
9
Books on Demand GmbH <Norderstedt>
5
Haufe-Lexware GmbH & Co. KG
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
Gesellschaft zur Erforschung des Markenwesens
3
Harvard Graduate School of Business Administration
3
Verlag Dr. Kovač
3
Berliner Wissenschafts-Verlag
2
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
IGI Global
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Access Marketing Management e.V.
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Bundesverband Bürowirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Erasmus Research Institute of Management
1
Europäischer Wirtschafts- und Sozialausschuss
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Published in...
All
Journal of business research : JBR
98
Journal of retailing and consumer services
58
The journal of brand management : an international journal
52
Journal of marketing communications
47
SpringerLink / Bücher
41
European journal of marketing : EJM
37
The journal of product & brand management
37
Journal of strategic marketing
36
Journal of marketing
32
Journal of marketing management : MM
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Asia Pacific journal of marketing and logistics
26
Journal of retailing
25
Journal of the Academy of Marketing Science
24
The journal of business & industrial marketing
22
Springer eBook Collection
21
Journal of Islamic marketing : JIMA
20
Business horizons
19
International journal of retail & distribution management
19
Marketing intelligence & planning
19
Psychology & marketing
19
The journal of consumer marketing
19
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Europäische Hochschulschriften / 5
16
Gabler Edition Wissenschaft
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Cogent business & management
15
International journal of internet marketing and advertising : IJIMA
15
International journal of wine business research : IJWBR
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of marketing theory and practice
14
Journal of promotion management : innovations in planning and applied research
14
The marketing review
14
International journal of advertising : the review of marketing communications
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
13
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Source
All
ECONIS (ZBW)
3,979
USB Cologne (EcoSocSci)
18
EconStor
7
USB Cologne (business full texts)
1
Showing
21
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21
Defensive strategy against a private label : building
brand
premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
22
Special section articles on National
Brand
& Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
Saved in:
23
Antecedents of consumer-based store
brand
equity : conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
24
How to
brand
your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
25
"My store my
brand
" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
26
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
27
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
28
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
29
Antecedents and consequences of private
brand
purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
30
Interaction between channel strategy and store
brand
decisions
Jin, Yannan
;
Wu, Xiaole
;
Hu, Qiying
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 911-923
Persistent link: https://www.econbiz.de/10011639261
Saved in:
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