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Linking brand and competitive advantage : the mediating effect of positioning and market orientation

Rua, Orlando Manuel Martins Marques de Lima; Santos, … - In: European research on management and business economics 28 (2022) 2, pp. 1-10

The purpose of this paper is to analyze the relationship between brand and competitive advantage (through … industry, to which a questionnaire survey was applied. The results show that (1) brand has a significant direct impact on … advantage through differentiation, and (4) positioning has a mediating effect on the relationship between brand and competitive …

Persistent link: https://www.econbiz.de/10013254593

Linking online niche sales to offline brand conditions

Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84

Persistent link: https://www.econbiz.de/10011620252

Evaluating and managing brand repurchase across multiple geographic retail markets

Echambadi, Raj; Jindal, Rupinder P.; Blair, Edward A. - In: Journal of retailing 89 (2013) 4, pp. 409-422

Persistent link: https://www.econbiz.de/10010226428

Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023

.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started …

Persistent link: https://www.econbiz.de/10014415147

Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion

Gölgeci, Ismail; Malagueno, Ricardo; Fearne, Andrew P. - In: Industrial marketing management : the international … 95 (2021), pp. 5-16

Persistent link: https://www.econbiz.de/10012588287

Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing

Koll, Oliver; Plank, Andreas - In: Journal of retailing 98 (2022) 4, pp. 576-592

Persistent link: https://www.econbiz.de/10013535711

Harmont & Blaine : a successful dachshund to build the values and brand identity

Coluricio, Maria; Melia, Monia; Colurcio, Maria - In: Fashion branding and communication : core strategies of …, (pp. 41-72). 2017

Persistent link: https://www.econbiz.de/10014547469

Influence of Consumer Demographics on Attitude Towards Branded Products - An Exploratory Study on Consumer Durables in Rural Markets

Nandamuri, Purna - 2015

influence of consumer demographics in rural markets on brand management of consumer durables. A self-designed questionnaire … containing 14 statements related to the brand/product features was administered face to face to 224 prospective buyers of …

Persistent link: https://www.econbiz.de/10013017794

Can Non-Tiered Customer Loyalty Programs Be Profitable?

Gopalakrishnan, Arun - 2020

We study the impact of launching a non-tiered customer loyalty program on consumers' spending per visit, frequency of visits and attrition rates, as well as the overall customer value. We demonstrate these results both through descriptive difference-in-difference regressions as well as through a...

Persistent link: https://www.econbiz.de/10012855594

To Hinder or to Facilitate : Retailers' Strategy of Consumer Information Sharing and Target Segment

Ma, Buqing; Li, Guang; Kong, Guangwen - 2021

Motivated by the phenomenon that some retailers with high-end brand images, such as Neiman Marcus and Bergdorf Goodman … hindering or facilitating consumer information sharing in a supply chain and its dependence on the retailer's brand image and …'s brand image and can find out the product quality only after their purchase, and consumers arriving in the second period …

Persistent link: https://www.econbiz.de/10014089327