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The role of selected marketing mix elements in consumer based brand equity creation : milk industry in Vietnam

Bang Nguyen Viet; Tuan Nguyen Anh - In: Journal of food products marketing : innovations in … 27 (2021) 2, pp. 72-88

Persistent link: https://www.econbiz.de/10012514018

Export performance : evidence from agricultural product firms in Vietnam

Ngo-Thi-Ngoc, Huyen; Bang Nguyen Viet - In: Cogent business & management 8 (2021) 1, pp. 1-22

This study defines and measures the key factors driving the export performance of agricultural product firms in Vietnam. It uses both qualitative and quantitative research: (i) the qualitative research is carried out through focus group discussions with 10 chief executive officers of firms (5...

Persistent link: https://www.econbiz.de/10012668835

How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility

Hoa Pham; Dang Huu Phuc; Bang Nguyen Viet - In: Journal of fashion marketing and management 27 (2023) 5, pp. 851-869

Persistent link: https://www.econbiz.de/10014430517

The impact of green marketing mix elements on green customer based brand equity in an emerging market

Bang Nguyen Viet - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 96-116

Persistent link: https://www.econbiz.de/10013537562

Green marketing functions : the drivers of brand equity creation in Vietnam

Bang Nguyen Viet; Tuan Nguyen Anh - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1055-1076

Persistent link: https://www.econbiz.de/10013357214