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Marketingmanagement
Consumer behaviour
82,324
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79,843
Brand management
17,561
Markenführung
17,147
Marketing management
16,399
Theorie
11,937
Theory
11,769
Brand image
11,100
Markenimage
10,983
Relationship marketing
10,937
Beziehungsmarketing
10,891
Werbewirkung
7,948
Advertising effects
7,722
Online-Marketing
6,875
USA
6,811
Deutschland
6,799
Internet marketing
6,796
Markenartikel
6,554
United States
6,524
Brand
6,506
Germany
6,400
Social Web
6,147
Social web
6,141
Customer satisfaction
6,006
Marketing
5,857
Kundenzufriedenheit
5,833
Online-Handel
5,630
Online retailing
5,619
Werbung
5,352
Advertising
5,330
Einzelhandel
4,642
Retail trade
4,579
Service quality
4,559
Dienstleistungsqualität
4,509
Electronic Commerce
4,067
E-commerce
3,900
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Kotler, Philip
121
Bruhn, Manfred
92
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
49
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
38
Kumar, V.
38
Tomczak, Torsten
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Albers, Sönke
32
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Kitchen, Philip J.
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Berndt, Ralph
26
Burmann, Christoph
26
Kuß, Alfred
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Diller, Hermann
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Belz, Christian
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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American Marketing Association
58
Springer Fachmedien Wiesbaden
57
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
191
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
16,438
USB Cologne (EcoSocSci)
527
EconStor
16
USB Cologne (business full texts)
5
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1
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
2
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
3
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
4
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
5
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
6
Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra
;
Padmaja, R.
- In:
Journal of economics and business research
21
(
2015
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
Saved in:
7
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
8
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
9
The relationship between product placement and shopping intentions on Instagram
Suková, Lenka
;
Míková, Ladislava
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 177-206)
.
2022
Persistent link: https://www.econbiz.de/10013343574
Saved in:
10
Ways to implement effective product placement on YouTube
Koo, Wanmo
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10015051115
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