Narrow search
Showing 1 - 10 of 19
Cover Image
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
Bruhn, Manfred (ed.); Kirchgeorg, Manfred (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011730897
Cover Image
Marketing Weiterdenken - Reflexion von Sven Reinecke
Reinecke, Sven (interviewee) - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 345-347). 2018
Persistent link: https://www.econbiz.de/10011741020
Cover Image
Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Cover Image
Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067
Cover Image
The future of marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337116
Cover Image
Drucker on marketing : an interview with Peter Drucker
Drucker, Peter F.; Darroch, Jenny - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 8-11
Persistent link: https://www.econbiz.de/10003830054
Cover Image
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip; Gunther, Robert E. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Cover Image
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
Cover Image
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
Cover Image
Reflections of eminent marketing scholars
Iacobucci, Dawn - 2022
Persistent link: https://www.econbiz.de/10013175776