//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Spezialgebiete des Marketing
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing
31,289
Absatz
4,931
Marketingmanagement
3,575
Marketing management
3,349
Deutschland
2,628
Theorie
2,619
Theory
2,602
marketing
2,567
Germany
1,959
Consumer behaviour
1,859
Konsumentenverhalten
1,730
USA
1,689
Sales
1,473
United States
1,396
Management
1,274
Marktforschung
1,227
Strategisches Management
1,164
Agribusiness
1,105
Werbung
972
Relationship marketing
939
Beziehungsmarketing
913
Economics
840
Marketing theory
830
Brand management
761
Markenführung
752
Advertising
750
Agricultural and Food Policy
728
Innovation
718
Market research
713
Online-Marketing
692
Internet marketing
688
Demand and Price Analysis
652
Crop Production/Industries
640
Livestock Production/Industries
602
Unternehmen
601
Einzelhandel
591
Food Consumption/Nutrition/Food Safety
581
Verkauf
542
Welt
535
more ...
less ...
Online availability
All
Undetermined
218
Free
30
Type of publication
All
Book / Working Paper
525
Article
291
Journal
26
Type of publication (narrower categories)
All
Article in journal
251
Aufsatz in Zeitschrift
251
Lehrbuch
124
Textbook
114
Collection of articles of several authors
89
Sammelwerk
89
Konferenzschrift
54
Aufsatz im Buch
52
Book section
52
Aufsatzsammlung
48
Graue Literatur
36
Non-commercial literature
36
Conference proceedings
32
Hochschulschrift
32
Glossar enthalten
27
Glossary included
27
Bibliografie enthalten
26
Bibliography included
26
Thesis
23
Festschrift
14
Handbook
14
Handbuch
14
Reprint
12
Arbeitspapier
11
Working Paper
11
Case study
9
Einführung
9
Fallstudie
9
Bibliografie
7
Collection of articles written by one author
5
Conference paper
5
Konferenzbeitrag
5
Sammlung
5
Interview
4
CD-ROM, DVD
3
Dissertation u.a. Prüfungsschriften
3
Fallstudiensammlung
3
Wörterbuch
3
Mehrbändiges Werk
2
Multi-volume publication
2
more ...
less ...
Language
All
English
630
German
191
Polish
8
Undetermined
7
French
4
Croatian
2
Russian
2
Ukrainian
2
Slovak
1
Swedish
1
more ...
less ...
Author
All
Kotler, Philip
28
Keller, Kevin Lane
15
Kuß, Alfred
15
Freiling, Jörg
10
Pepels, Werner
10
Sheth, Jagdish N.
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Tadajewski, Mark
9
Kleinaltenkamp, Michael
8
Hair, Joseph F.
7
Lamb, Charles W.
7
Wierenga, Berend
7
Blythe, Jim
6
Bruhn, Manfred
6
Hörschgen, Hans
6
Lehmann, Donald R.
6
Maclaran, Pauline
6
McDaniel, Carl D.
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stuart, Elnora W.
6
Zaltman, Gerald
6
Bänsch, Axel
5
Deseniss, Alexander
5
Homburg, Christian
5
Hunt, Shelby D.
5
Marshall, Greg W.
5
Meffert, Heribert
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Araujo, Luis
4
Baines, Paul
4
Dholakia, Nikhilesh
4
Dichtl, Erwin
4
Fill, Chris
4
Fritz, Wolfgang
4
Hildebrandt, Lutz
4
Jaworski, Bernard J.
4
more ...
less ...
Institution
All
American Marketing Association
17
Duncker & Humblot
4
Springer Fachmedien Wiesbaden
4
Academy of Marketing Science
3
European Marketing Academy
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Association of Marketing Theory and Practice
2
Edward Elgar Publishing
2
Hrvatsko Društvo za Marketing
2
Institute for Operations Research and the Management Sciences
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Institute for the Study of Business Markets <University Park, Pa.>
1
Institute of Practitioners in Advertising <London>
1
Instytut Filologii Polskiej <Lublin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
44
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of historical research in marketing
16
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
Lehrbuch
11
AMS review : official publication of the Academy of Marketing Science
10
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Australasian marketing journal
7
Journal of business research : JBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Springer eBook Collection / Business and Management
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
6
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Springer-Lehrbuch
5
Always learning
4
Betriebswirtschaftliche Schriften
4
Betriebswirtschaftliche Schriften : BWS
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Legends in marketing
4
Strategisches Marketingmanagement
4
Berichte aus der Betriebswirtschaft
3
Hamburger Schriften zur Marketingforschung
3
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
3
International series in quantitative marketing
3
Journal of business-to-business marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
807
USB Cologne (EcoSocSci)
28
OLC EcoSci
5
BASE
1
EconStor
1
Showing
1
-
10
of
842
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
2
Marketing
Heskett, James L.
-
1976
Persistent link: https://www.econbiz.de/10000557977
Saved in:
3
Marketing
: concepts and applications
Schewe, Charles D.
;
Smith, Reuben M.
-
1980
-
Internat. student ed
Persistent link: https://www.econbiz.de/10000559217
Saved in:
4
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
5
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
6
Marketing
as social behavior : a general systems theory
Sirgy, M. Joseph
-
1984
Persistent link: https://www.econbiz.de/10000583770
Saved in:
7
Marketing
Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
8
Marketing
handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
9
Marketing
Giles, G. B.
-
1983
-
4. ed
Persistent link: https://www.econbiz.de/10000317372
Saved in:
10
Readings in
marketing
MacNair, Malcolm P.
;
Hansen, Harry L.
-
1949
-
1. ed., 3. impression
Persistent link: https://www.econbiz.de/10000678603
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->