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William Lazer : reflections on my career
Lazer, William - In: Journal of historical research in marketing 5 (2013) 2, pp. 231-243
Persistent link: https://www.econbiz.de/10009758434
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William Lazer : reflections on my American Marketing Association presidency
Lazer, William - In: Journal of historical research in marketing 6 (2014) 4, pp. 548-562
Persistent link: https://www.econbiz.de/10010434528
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Why broadened marketing has enriched marketing
Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-; Shaw, Eric H.; Lazer, William - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
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Marketing's identity crisis : it's complicated
Ferrell, Odies C. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
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Reflections on the American Marketing Association Doctoral Consortium
Lazer, William; Bennett, Peter D. - In: Journal of historical research in marketing 3 (2011) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10009233210