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~subject:"Marketingtheorie"
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Marketingtheorie
Marketing
31,290
Handel
10,616
Deutschland
7,723
Theorie
5,270
Theory
5,235
Germany
5,070
Marketingmanagement
5,031
Marketing management
4,486
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3,472
Konsumentenverhalten
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Marketing theory
2,991
USA
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marketing
2,567
Aussenhandel
2,493
Relationship marketing
2,396
Beziehungsmarketing
2,391
Trade
2,251
Electronic Commerce
2,142
Marktforschung
2,073
United States
1,906
Management
1,891
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1,828
Markenführung
1,821
Unternehmen
1,817
Verbraucherverhalten
1,807
Werbung
1,759
Markenpolitik
1,752
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1,627
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1,393
Internet
1,360
Online-Marketing
1,326
Einzelhandel
1,261
Internet marketing
1,210
Agribusiness
1,107
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1,089
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1,089
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1,085
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Tadajewski, Mark
79
Sheth, Jagdish N.
50
Hunt, Shelby D.
47
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
25
Shaw, Eric H.
23
Brown, Stephen
21
Homburg, Christian
20
Saren, Michael
20
Grönroos, Christian
19
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Meffert, Heribert
11
Stremersch, Stefan
11
Wierenga, Berend
11
Baker, Michael John
10
Franses, Philip Hans
10
Hauser, John R.
10
Kollmann, Tobias
10
Lilien, Gary L.
10
Pepels, Werner
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
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American Marketing Association
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Springer Fachmedien Wiesbaden
8
Erasmus Research Institute of Management
7
Academy of Marketing Science
5
Edward Elgar Publishing
5
Duncker & Humblot
4
Academy of Marketing
3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Springer Gabler <Firma>
3
Universität St. Gallen
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
Association of Marketing Theory and Practice
2
Hrvatsko Društvo za Marketing
2
Institute for Operations Research and the Management Sciences
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen / Institut für Marketing und Handel
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
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Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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Source
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ECONIS (ZBW)
2,979
USB Cologne (EcoSocSci)
46
OLC EcoSci
5
USB Cologne (business full texts)
1
BASE
1
EconStor
1
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1
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
2
Produktion, Absatz, Finanzierung
Kistner, Klaus-Peter
;
Steven, Marion
-
1994
Persistent link: https://www.econbiz.de/10000414418
Saved in:
3
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
4
Marketing
letters : a journal of research in
marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
5
Marketing
science : the
marketing
journal of the Institute for Operations Research and the Management Sciences
Institute for Operations Research and the Management …
-
Catonsville, MD : INFORMS
;
1982-[?]: Providence, RI : …
;
…
-
1.1982 -
Persistent link: https://www.econbiz.de/10000369686
Saved in:
6
Marketing
Pepels, Werner
-
1994
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000375178
Saved in:
7
Thexis : Fachzeitschrift für
Marketing
; Fachzeitschrift für
Marketing
des Instituts für
Marketing
und
Handel
an der Universität St. Gallen
Universität St. Gallen / Institut für Marketing und Handel
-
Wiesbaden : Gabler/GWV-Fachverl.
;
anfangs: Uttwil : …
;
…
-
1.1984 - 24.2007
Persistent link: https://www.econbiz.de/10000365721
Saved in:
8
Marketing
& Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
9
Total relationship
marketing
: from the 4Ps - product, price, promotion, place - of traditional
marketing
management to the 30Rs - the thirty relationships - of the new
marketing
p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
10
Marketinggrundlagen : Grundlagen und Entwicklung des
Marketing
,
Marketing
-Management, Marktforschung, Produkt- und Dienstleistungspolitik, Preispolitik, Distributionspolitik, Kommu...
Neu, Matthias
-
1998
-
2., verb. und wesentlich erw. Aufl
Persistent link: https://www.econbiz.de/10000652063
Saved in:
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