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Marketingtheorie
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Hyman, Michael R.
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ECONIS (ZBW)
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Evaluating and improving argument-centered works in marketing
Skipper, Robert
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 60-75
Persistent link: https://www.econbiz.de/10001052729
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2
In search of value : a model of wagering intentions
Sierra, Jeremy J.
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003867497
Saved in:
3
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
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4
Rethinking concepts
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242114
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5
Alternative and multiple paradigms
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242115
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6
General theory and the realism versus relativism debates
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242116
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7
Historical and philosophical overview
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242117
Saved in:
8
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
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