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~subject:"Marketingtheorie"
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Marketingtheorie
Consumer behaviour
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competition
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Sherry, John F.
4
Carpenter, Gregory S.
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Fischer, Eileen
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Lehmann, Donald R.
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Consumer Culture Theory Conference <2, 2007, Toronto>
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of historical research in marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kellogg on marketing
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Routledge interpretive marketing research
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Brand meaning
Sherry, John F.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 40-69)
.
2005
Persistent link: https://www.econbiz.de/10003285298
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2
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
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3
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F.
(
contributor
);
Fischer, Eileen
(
contributor
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003716315
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4
What did you do in the Great Paradigm War? : notes fro the other side
Sherry, John F.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 405-413
Persistent link: https://www.econbiz.de/10010414275
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5
Qualitative inquiry in marketing and consumer research
Sherry, John F.
;
Kozinets, Robert V.
- In:
Kellogg on marketing
,
(pp. 165-194)
.
2001
Persistent link: https://www.econbiz.de/10001612983
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