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Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P. - 2014
Persistent link: https://www.econbiz.de/10010438064
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Defining political marketing
Ormrod, Robert P. - 2012
Persistent link: https://www.econbiz.de/10009632217
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Networking capability in business relationships : concept and scale development
Mitrega, Maciej; Forkmann, Sebastian; Ramos, Carla; … - In: Industrial marketing management : the international … 41 (2012) 5, pp. 739-751
Persistent link: https://www.econbiz.de/10009656263
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Sensemaking in business networks : introducing dottograms to analyse network changes
Abrahamsen, Morten H.; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 41 (2012) 6, pp. 1035-1046
Persistent link: https://www.econbiz.de/10009656638
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Theory and concept development in political marketing : issues and an agenda
Henneberg, Stephan; O'Shaughnessy, Nicholas Jackson - 2008
Persistent link: https://www.econbiz.de/10003717709