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~subject:"Marketingtheorie"
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Marketingtheorie
Coronavirus
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Marketing
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marketing
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Kotler, Philip
34
Sheth, Jagdish N.
20
Keller, Kevin Lane
15
Kuß, Alfred
15
Homburg, Christian
14
Tadajewski, Mark
13
Freiling, Jörg
10
Pepels, Werner
10
Armstrong, Gary
9
Hunt, Shelby D.
9
Kollmann, Tobias
9
Layton, Roger A.
9
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Lehmann, Donald R.
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Wensley, Robin
8
Grönroos, Christian
7
Hair, Joseph F.
7
Krohmer, Harley
7
Kumar, V.
7
Maclaran, Pauline
7
Wierenga, Berend
7
Blythe, Jim
6
Bruhn, Manfred
6
Hörschgen, Hans
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Meffert, Heribert
6
Mullins, John W.
6
Saren, Michael
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stuart, Elnora W.
6
Winer, Russell S.
6
Zaltman, Gerald
6
Aghazadeh, Hashem
5
Bänsch, Axel
5
Cannon, Joseph P.
5
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American Marketing Association
29
Duncker & Humblot
4
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4
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3
European Marketing Academy
3
Springer Gabler <Firma>
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Association of Marketing Theory and Practice
2
Edward Elgar Publishing
2
Hrvatsko Društvo za Marketing
2
Institute for Operations Research and the Management Sciences
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
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Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
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1
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1
Academy of Marketing Science / Annual Conference <2020, Online>
1
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1
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1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
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SpringerLink / Bücher
49
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Springer eBook Collection / Business and Economics
23
Journal of marketing management : MM
22
Journal of historical research in marketing
20
AMS review : official publication of the Academy of Marketing Science
17
Lehrbuch
17
Journal of the Academy of Marketing Science
15
Marketing theory
15
Journal of macromarketing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Legends in marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of business research : JBR
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
European journal of marketing : EJM
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Springer eBook Collection / Business and Management
9
Australasian marketing journal
8
Journal of marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Marketing theory and applications
7
Springer eBook Collection
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Major theoretical debates and contemporary issues in marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
McGraw-Hill/Irwin series in marketing
5
Strategisches Marketingmanagement
5
Always learning
4
Edward Elgar E-Book Archive
4
Journal of Islamic marketing : JIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
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Source
All
ECONIS (ZBW)
1,097
USB Cologne (EcoSocSci)
26
OLC EcoSci
5
BASE
1
EconStor
1
Showing
1
-
10
of
1,130
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
The question of "alternatives" within food and drink markets and
marketing
: introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
2
What comes after postmodernism? : implications for marketers
Burns, David J.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
Saved in:
3
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
4
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
5
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
6
Changing perspectives into
marketing
: a preliminary analysis of
marketing
theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
7
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
8
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
9
Marketing
Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
10
Marketing
handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
1
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