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~subject:"Marketingtheorie"
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Subject
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Marketingtheorie
Marketing
102
Marketingmanagement
59
Marketing management
58
Marktforschung
53
USA
45
Consumer behaviour
38
Konsumentenverhalten
38
United States
38
Marketing theory
37
Vereinigte Staaten
32
Market research
30
Absatz
27
Theorie
26
Theory
26
Dienstleistung
18
Relationship marketing
18
Beziehungsmarketing
17
Kongress
16
Verkauf
16
Selling
15
Service quality
15
Dienstleistungsqualität
13
Internationales Marketing
13
Services marketing
13
Dienstleistungsmarketing
12
Welt
12
Werbung
12
World
12
Corporate Social Responsibility
11
Corporate social responsibility
11
Einzelhandel
11
International marketing
10
Product quality
10
Produktqualität
10
Verbraucher
10
Dienstleistungssektor
9
Gesundheitsversorgung
9
Health care
9
Internet marketing
9
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Type of publication
All
Book / Working Paper
39
Article
1
Journal
1
Type of publication (narrower categories)
All
Konferenzschrift
33
Collection of articles of several authors
21
Sammelwerk
21
Conference proceedings
20
Graue Literatur
8
Non-commercial literature
8
Elektronischer Datenträger
4
Article in journal
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Lehrbuch
1
Medienkombination
1
Mehrbändiges Werk
1
Monografische Reihe
1
Multi-volume publication
1
Series
1
Textbook
1
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Language
All
English
41
Author
All
Alderson, Wroe
2
Cox, Reavis
2
LeClair, Debbie Thorne
2
Allen, Chris T.
1
Bartels, Robert D. W.
1
Bearden, William O.
1
Bellenger, Danny N.
1
Bennett, Peter D.
1
Bharadwaj, Sundar
1
Blair, Edward
1
Brady, Michael K.
1
Brown, Tom
1
Chakrapani, Chuck
1
Childers, Terry L.
1
Cron, William L.
1
Dunne, Patrick M.
1
Easwar, Iyer
1
Evans, Kenneth R.
1
Greenberg, Barnett A.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hunter, Gary K.
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Kamins, Michael A.
1
Kerin, Roger A.
1
Krishnan, Ram
1
Lamb, Charles W.
1
Lamb, Charles William
1
Lazer, William
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Madden, Thomas Justin
1
Moore, Marian C.
1
Noble, Stephanie M.
1
O'Regan, Rob
1
Park, C. Whan
1
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Institution
All
American Marketing Association
40
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
AMA Summer Academic Conference <2021, Online>
1
Educators' Conference <1982, Chicago, Ill.>
1
Marketing Educators' Conference <1977, Hartford, Conn.>
1
Special Educator's Conference <1980, Phoenix, Ariz.>
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2010, Boston, Mass.>
1
Summer Educators' Conference <2011, San Francisco, Calif.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Educators' Conference <2011, Austin, Tex.>
1
Winter Educators' Conference <2012, St. Petersburg, Fla.>
1
Winter Marketing Educators' Conference <2013, Las Vegas, Nev.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
All
Marketing theory and applications
8
Proceedings series / American Marketing Association
6
AMA educators' proceedings
3
Series / American Marketing Association
3
AMA proceedings series
1
Educators' conference proceedings
1
Educators' proceedings
1
Fall Conference / Abstracts of papers
1
Journal of historical research in marketing
1
Marketing knowledge series
1
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Source
All
ECONIS (ZBW)
39
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
41
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date (oldest first)
1
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
2
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
3
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
4
Theoretical developments in marketing
Lamb, Charles W.
(
contributor
); …
-
1980
Persistent link: https://www.econbiz.de/10000684529
Saved in:
5
Marketing theory and metatheory
Bartels, Robert D. W.
-
1970
-
1. print
Persistent link: https://www.econbiz.de/10000674774
Saved in:
6
Theory in marketing
Cox, Reavis
(
contributor
);
Alderson, Wroe
(
contributor
); …
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000674815
Saved in:
7
Broadening the concept of marketing
Sparks, David L.
(
contributor
)
-
American Marketing Association
-
1970
Persistent link: https://www.econbiz.de/10000562049
Saved in:
8
Marketing theory and applications ; 2009=Vol. 20
Reynolds, Kristy
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003888769
Saved in:
9
Enhancing knowledge development in marketing ; Vol. 20
Kamins, Michael A.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976560
Saved in:
10
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
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