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Dynamically managing a profitable email marketing program
Zhang, Xi Alan; Kumar, V.; Cosguner, Koray - In: Journal of marketing research : JMR 54 (2017) 6, pp. 851-866
Persistent link: https://www.econbiz.de/10011784969
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Analysis of multi-category purchase incidence decisions using IRI market basket data
Chib, Siddhartha; Seetharaman, P. B.; Strijnev, Andrei - In: Econometric models in marketing, (pp. 57-92). 2002
Persistent link: https://www.econbiz.de/10001657506