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Cost-per-click pricing for display advertising
Najafi-Asadolahi, Sami
;
Fridgeirsdottir, Kristin
- In:
Manufacturing & service operations management : M & SOM
16
(
2014
)
4
,
pp. 482-497
Persistent link: https://www.econbiz.de/10010526452
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Cost-per-impression pricing for display advertising
Fridgeirsdottir, Kristin
;
Najafi-Asadolahi, Sami
- In:
Operations research
66
(
2018
)
3
,
pp. 653-672
Persistent link: https://www.econbiz.de/10011884266
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