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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick; Kennedy, Rachel; Beal, Virginia; … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
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When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin; Hartnett, Nicole; Beal, Virginia; Trinh, Giang - In: Journal of advertising research 63 (2023) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
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Modeling mental market share
Romaniuk, Jenni - In: Journal of business research : JBR 66 (2013) 2, pp. 188-195
Persistent link: https://www.econbiz.de/10009715054
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Portfolios : patterns in brand penetration, market share, and hero product variants
Tanusondjaja, Arry; Nenycz-Thiel, Magda; Dawes, John; … - In: Journal of retailing and consumer services 41 (2018), pp. 211-217
Persistent link: https://www.econbiz.de/10011808591