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~subject:"Marktanteil"
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Marktanteil
Consumer behaviour
45
Konsumentenverhalten
43
Brand management
37
Markenführung
35
Brand image
29
Markenimage
29
Advertising effects
24
Werbewirkung
24
Brand
23
Markenartikel
23
Advertising
15
Werbung
13
Fernsehwerbung
9
Television advertising
9
Viral marketing
9
Virales Marketing
9
Australia
7
Großbritannien
7
Market share
7
Measurement
7
Messung
7
Television
7
United Kingdom
7
Word of mouth
7
Australien
6
Einzelhandel
6
Internet marketing
6
Online-Marketing
6
Retail trade
6
USA
6
United States
6
Competition
5
Fernsehen
5
Fernsehprogramm
5
Market research
5
Marketing management
5
Marketingmanagement
5
Marktforschung
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Media usage
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English
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Kennedy, Rachel
3
Beal, Virginia
2
Dawes, John
2
Nenycz-Thiel, Magda
2
Romaniuk, Jenni
2
Sharp, Byron
2
Danenberg, Nick
1
Hartnett, Nicole
1
Phua, Peilin
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Tanusondjaja, Arry
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Trinh, Giang
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Journal of business research : JBR
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
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Journal of retailing and consumer services
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ECONIS (ZBW)
5
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1
Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda
;
Sharp, Byron
;
Dawes, John
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
Saved in:
2
Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
Saved in:
3
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
4
Modeling mental market share
Romaniuk, Jenni
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 188-195
Persistent link: https://www.econbiz.de/10009715054
Saved in:
5
Portfolios : patterns in brand penetration, market share, and hero product variants
Tanusondjaja, Arry
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 211-217
Persistent link: https://www.econbiz.de/10011808591
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