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~subject:"Markteintritt"
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Markteintritt
Theorie
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Theory
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Innovation
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Marketing management
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Marketingmanagement
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USA
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Wettbewerb
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United States
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Verbraucher
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Innovationsmanagement
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Marktforschung
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Marketing
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Vereinigte Staaten
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Consumer behaviour
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Innovation diffusion
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Innovation management
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Innovationsdiffusion
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Konsumentenverhalten
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Nachhaltigkeit
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Sustainability
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Economic growth
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Management
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Market entry
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Produktentwicklung
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Verbraucherverhalten
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Welt
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Wirtschaftswachstum
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World
6
Estimation
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Nachhaltige Entwicklung
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New product development
5
Schätzung
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Strategic management
5
Strategisches Management
5
Sustainable development
5
Transaction costs
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Transaktionskosten
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Betriebswirtschaftliche Statistik
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English
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Gatignon, Hubert A.
6
Anderson, Erin
3
Soberman, David A.
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Bowman, Douglas
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INSEAD
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Faculty & research / Insead : working paper series
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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The journal of law, economics, & organization
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ECONIS (ZBW)
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Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
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2
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 2001/57/MKT
Persistent link: https://www.econbiz.de/10001716436
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3
Inter-channel competition and new product diffusion : market making, market taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632260
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4
Research issues at the boundary of competitive dynamics and market evolution
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826130
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5
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.
- In:
The journal of law, economics, & organization
4
(
1988
)
2
,
pp. 305-336
Persistent link: https://www.econbiz.de/10001135833
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6
Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
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