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Pricing: making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10000048327
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Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
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Price and customers' perceptions of value
Monroe, Kent B. - In: Visionary pricing : reflections and advances in honor …, (pp. 129-152). 2012
Persistent link: https://www.econbiz.de/10009676125
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Buyers subjective perceptions of price
Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
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Pricing : making profitable decisions
Monroe, Kent B. - 2003 - 3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001668951
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Communicating price changes and price differences
Monroe, Kent B. - In: New directions in behavioral pricing research, (pp. 79-115). 2024
Persistent link: https://www.econbiz.de/10014635455
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Memory-based store price judgments : the role of knowledge and shopping experience
Ofir, Chezy; Raghubir, Priya; Brosh, Gili; Monroe, Kent B. - In: Journal of retailing 84 (2008) 4, pp. 414-423
Persistent link: https://www.econbiz.de/10003794932
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The price is unfair! Reforming pricing management
Monroe, Kent B.; Xia, Lan - In: Does marketing need reform? : fresh perspectives on the …, (pp. 158-165). 2006
Persistent link: https://www.econbiz.de/10003430299
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Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of retailing 86 (2010) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
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The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan; Monroe, Kent B. - In: International journal of retail & distribution management 37 (2009) 8/9, pp. 680-694
Persistent link: https://www.econbiz.de/10009521967