Narrow search
Showing 1 - 10 of 28
Cover Image
Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
Cover Image
Buyers subjective perceptions of price
Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
Cover Image
Pricing : making profitable decisions
Monroe, Kent B. - 2003 - 3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001668951
Cover Image
Pricing: making profitable decisions
Monroe, Kent B. - 1979
Persistent link: https://www.econbiz.de/10000048327
Cover Image
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
Cover Image
Models, theory, and methods
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238853
Cover Image
Research in consumer behavior
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238854
Cover Image
Processing of price information
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238858
Cover Image
Consumers prior purchase intentions and their evaluation of savings on product bundles
Suri, Rajneesh; Monroe, Kent B. - In: Optimal bundling : marketing strategies for improving …, (pp. 177-194). 1999
Persistent link: https://www.econbiz.de/10001425128
Cover Image
Causes and consequences of price premiums
Rao, Akshay R. - In: The journal of business : B 69 (1996) 4, pp. 511-535
Persistent link: https://www.econbiz.de/10001207970