Causes and consequences of price premiums
Year of publication: |
1996
|
---|---|
Authors: | Rao, Akshay R. |
Other Persons: | Monroe, Kent B. (contributor) |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 69.1996, 4, p. 511-535
|
Subject: | Preismanagement | Pricing strategy | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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