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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000724345
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Retailing management
Levy, Michael; Weitz, Barton A.; Grewal, Dhruv - 2019 - Tenth edition, international student edition
Persistent link: https://www.econbiz.de/10011966962
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Marketing research : within a changing information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2003 - 2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
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Consumer behavior : a strategic approach
Assael, Henry - 2004
Persistent link: https://www.econbiz.de/10001848623
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Contemporary direct marketing
Spiller, Lisa D.; Baier, Martin - 2005
Persistent link: https://www.econbiz.de/10001880260
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001855752
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Marketing research
McDaniel, Carl D.; Gates, Roger - 2010 - Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387