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~subject:"Marktforschung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
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Marktforschung
Konsumentenverhalten
4,893
Consumer behaviour
4,890
Markenartikel
851
Brand
848
Deutschland
683
Germany
682
Brand management
672
Markenführung
672
Theorie
590
Theory
590
Youth
447
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439
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439
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332
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303
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303
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282
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281
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236
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227
Marketing management
226
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224
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224
Internet marketing
206
Online-Marketing
206
Marketing
202
E-commerce
197
Electronic Commerce
197
Luxury goods
192
Luxusgüter
192
Advertising effects
150
Werbewirkung
150
Nachhaltige Entwicklung
149
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237
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146
Graue Literatur
140
Non-commercial literature
140
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86
Collection of articles of several authors
82
Sammelwerk
82
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80
Bibliografie enthalten
43
Bibliography included
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41
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40
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32
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27
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23
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21
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14
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14
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12
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English
143
German
95
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Bauer, Hans H.
3
Behrens, Gerold
3
Decker, Reinhold
3
Hildebrandt, Lutz
3
Homburg, Christian
3
Silberer, Günter
3
Tadajewski, Mark
3
Töpfer, Armin
3
Werani, Thomas
3
Ahlert, Dieter
2
Arnould, Eric J.
2
Backhaus, Klaus
2
Baumgartner, Hans
2
Belk, Russell W.
2
Botschen, Günther
2
Campbell, Margaret C.
2
Casarin, Francesco
2
Fischer, Eileen
2
Friederes, Gereon
2
Herrmann, Andreas
2
Huber, Frank
2
Kenning, Peter
2
Kindermann, Harald
2
Kozinets, Robert V.
2
Kuß, Alfred
2
Moser, Klaus
2
Moutinho, Luiz
2
Ozanne, Julie L.
2
Pertejo, Ana R.
2
Rodríguez Santos, María Carmen
2
Rosin, Umberto
2
Rudolph, Bettina
2
Schweiger, Günter
2
Skiera, Bernd
2
Smejkal, Angela
2
Viswanathan, Madhu
2
Wagner, Udo
2
Werner, Harald
2
Zaltman, Gerald
2
Aaker, Jennifer
1
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Handbuch der Marktforschung
6
Handbook of consumer psychology
5
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
4
Fundamentals of marketing research ; Vol. 2
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Multicultural perspectives in customer behaviour
4
Qualitative marketing research : approaches, techniques and analysis
4
The evolution of brands : from signals of quality to storehouses of trust
4
The impact of theory on representations of the consumer and the marketing organisation
4
Consumption culture in Europe : insight into the beverage industry
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Fundamentals of marketing research ; Vol. 3
3
Interpretive consumer research : paradigms, methodologies & applications
3
Labelling strategies in environmental policy
3
Marketing management : a cultural perspective
3
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
3
New developments and approaches in consumer behavior research
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Social and economic research with consumer panel data : proceedings of the First ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999
3
Transformative consumer research for personal and collective well-being
3
Brick & mortar shopping in the 21st century
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
2
Econometric models in marketing
2
Gendering theory in marketing and consumer research
2
Handbook of brand relationships
2
Handbook of qualitative research methods in marketing
2
Inside marketing : practices, ideologies, devices
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Kurswechsel Richtung Kunde : die Praxis der Kundenorientierung
2
Market research handbook
2
Own the future : 50 ways to win from The Boston Consulting Group
2
Product research : the art and science behind successful product launches
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
Social psychology of consumer behavior
2
The nature and scope of marketing research
2
Verfahren, Datenauswertung, Ergebnisdarstellung
2
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
2
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ECONIS (ZBW)
237
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Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
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2
Kausale Wirkungszusammenhänge zwischen Herkunftsland und Marke bei der Beurteilung eines neuen Pkw
Schweiger, Günter
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 93-118)
.
1996
Persistent link: https://www.econbiz.de/10001293678
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3
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
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4
When brands are built from within : a social identity pathway to liking and evaluation
Reed, Americus, II
;
Cohen, Joel B.
;
Bhattacharjee, Amit
- In:
Handbook of brand relationships
,
(pp. 124-150)
.
2009
Persistent link: https://www.econbiz.de/10003915580
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5
Produktionsverlagerungen bei Markenartikeln aus Sicht des Konsumenten : eine adaptive Conjointanalyse in 16 Produktkategorien
Schweiger, Günter
- In:
Marketingprobleme : innovative Lösungsansätze aus …
,
(pp. 187-196)
.
1995
Persistent link: https://www.econbiz.de/10001316667
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6
Promotionen auf dem Prüfstand : der Promotion Planner
Grimmer, Thorsten
- In:
Handbuch der Marktforschung
,
(pp. 93-98)
.
2007
Persistent link: https://www.econbiz.de/10003536388
Saved in:
7
Ursachen und Wirkungen von Markenerosion
Klante, Oliver
- In:
Aktuelle Perspektiven des Marketingmanagements : …
,
(pp. 5-28)
.
2008
Persistent link: https://www.econbiz.de/10003761579
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8
The new "low cost"
Kachaner, Nicolas
;
Lindgardt, Zhenya
;
Michael, David C.
- In:
Own the future : 50 ways to win from The Boston …
,
(pp. 307-313)
.
2013
Persistent link: https://www.econbiz.de/10009762910
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9
Fashion
marketing research
Gray, Patricia
- In:
Fashion marketing
,
(pp. 97-128)
.
2009
Persistent link: https://www.econbiz.de/10003766585
Saved in:
10
Competitive intelligence competitive intelligence : a proposal for value creation through information and knowledge - the Limeira gross domestic product sector: Brazil
Anunciação, Pedro Fernandes
;
Zambon, António Carlos
; …
- In:
Handbook of research on information management for …
,
(pp. 273-286)
.
2017
Persistent link: https://www.econbiz.de/10014576362
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