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~subject:"Marktforschung"
~type_genre:"Handbook"
~type_genre:"Ratgeber"
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Marktforschung
Consumer behaviour
103
Konsumentenverhalten
103
Deutschland
39
Verbraucherverhalten
39
Germany
35
Brand management
30
Markenführung
30
Marketing
30
Markenartikel
25
Marketingmanagement
24
Beziehungsmarketing
21
Brand
21
Markenpolitik
21
Marketing management
21
Relationship marketing
21
Theorie
19
Theory
19
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12
Success factor
12
Electronic Commerce
11
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11
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10
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10
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10
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8
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8
Online-Marketing
8
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8
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7
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7
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7
Market research
7
Neuromarketing
7
Psychologie
7
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7
Customer satisfaction
6
Kundenmanagement
6
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6
Online retailing
6
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Handbook
Ratgeber
Article in journal
818
Aufsatz in Zeitschrift
818
Aufsatz im Buch
237
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237
Hochschulschrift
146
Graue Literatur
140
Non-commercial literature
140
Thesis
113
Working Paper
86
Collection of articles of several authors
82
Sammelwerk
82
Arbeitspapier
80
Bibliografie enthalten
43
Bibliography included
43
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42
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40
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32
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27
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23
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14
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8
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6
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Sammlung
6
Festschrift
5
Forschungsbericht
5
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German
4
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Pepels, Werner
2
Aretz, Wera
1
Bauer, Hans H.
1
Bearden, William O.
1
Beckley, Jacqueline H.
1
Bruns, Jürgen
1
Green, Emily Nagle
1
Haws, Kelly L.
1
Lopetcharat, Kannapon
1
Netemeyer, Richard G.
1
Paredes, Dulce
1
Wiedmann, Klaus-Peter
1
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ECONIS (ZBW)
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Anywhere : how global connectivity is revolutionizing the way we do business
Green, Emily Nagle
-
2010
Persistent link: https://www.econbiz.de/10003865531
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2
Verfahren, Datenauswertung, Ergebnisdarstellung
Pepels, Werner
(
contributor
);
Bruns, Jürgen
(
contributor
)
-
2008
-
2. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003697354
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3
Product innovation toolbox : a field guide to consumer understanding and research
Beckley, Jacqueline H.
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10009525483
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4
Organisation und praktische Anwendung
Pepels, Werner
(
contributor
);
Aretz, Wera
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10003750253
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5
Konsumentenverhalten
im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
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6
Konsumentenverhalten
im Internet : Konzepte, Erfahrungen, Methoden
Wiedmann, Klaus-Peter
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851237
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7
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.
(
ed.
);
Netemeyer, Richard G.
(
ed.
); …
-
2011
-
Third edition
Persistent link: https://www.econbiz.de/10013547488
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