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Management science in marketing
Montgomery, David B.; Urban, Glen L. - 1969
Persistent link: https://www.econbiz.de/10000049819
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Screening new product possibilities
Montgomery, David B.; Urban, Glen L. - In: Corporate strategy and product innovation, (pp. 326-333). 1976
Persistent link: https://www.econbiz.de/10002509889
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JMR : The Bass years (1972 - 1975)
Montgomery, David B. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 96-100
Persistent link: https://www.econbiz.de/10010349014
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Computer uses in marketing research : a proposal
Montgomery, David B. - In: Journal of marketing research : JMR 4 (1967) 2, pp. 195-198
Persistent link: https://www.econbiz.de/10002509736
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Conjoint calibration of the customer/competitor interface in industrial markets
Montgomery, David B. - In: Industrial marketing : a German-American perspective ; …, (pp. 297-319). 1986
Persistent link: https://www.econbiz.de/10002509742
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New product distribution : an analysis of supermarket buyer decisions
Montgomery, David B. - In: Journal of marketing research : JMR 12 (1975) 3, pp. 255-264
Persistent link: https://www.econbiz.de/10002509839
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Understanding the Japanese as customers, competitors, and collaborators
Montgomery, David B. - In: Japan and the world economy : international journal of … 3 (1991) 1, pp. 61-91
Persistent link: https://www.econbiz.de/10001108013
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Stochastic models of buying behavior
Massy, William F.; Montgomery, David B.; Morrison, Donald G. - 1970
Persistent link: https://www.econbiz.de/10000050486
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Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis, [Stanford University, March 26 - 28, 1979]
Montgomery, David B. (ed.); Wittink, Dick R. (contributor) - 1980
Persistent link: https://www.econbiz.de/10000053100
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Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.; Urban, Glen L. - In: Journal of marketing research : JMR 15 (1978) 2, pp. 171-191
Persistent link: https://www.econbiz.de/10002828966