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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin

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Persistent link: https://www.econbiz.de/10001530954

Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice

Diamantopoulos, Adamantios - 2012

Marketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management …Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of … quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market …

Persistent link: https://www.econbiz.de/10014016437

Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner

Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree); … - 2012

Persistent link: https://www.econbiz.de/10009620589

Moderne Marketing-Kommunikation : System - Prozess - Management

Tropp, Jörg - 2011 - 1. Aufl.

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Moderne Marketing-Kommunikation : System - Prozess - Management

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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...