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Listening to the voice of the market : how to increase market share and satisfy current customers
Reidenbach, R. Eric - 2010
Persistent link: https://www.econbiz.de/10003868264
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Personal values and consumer psychology
Pitts, Robert E. (ed.); Woodside, Arch G. (ed.) - 1984
Persistent link: https://www.econbiz.de/10000331596
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General living systems theory and marketing : a framework for analysis
Reidenbach, R. Eric; Oliva, Terence A. - In: Journal of marketing 45 (1981) 4, pp. 30-37
Persistent link: https://www.econbiz.de/10002696194