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~subject:"Marktforschung"
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Foundations of marketing theor...
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Marktforschung
Marketing theory
49
Marketingtheorie
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Theorie
19
Theory
19
Marketing management
16
Marketingmanagement
16
Marketing
14
Competitive advantage
12
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Ressourcenorientierter Ansatz
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10
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9
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Vereinigte Staaten
9
resource-advantage theory
9
Absatz Franchising
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8
Business ethics
7
History of economic thought
7
Unternehmensethik
7
Ökonomische Ideengeschichte
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Distribution channel
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6
Ethik
6
Relationship marketing
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Scientific method
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Theory of competition
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Vertriebsweg
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Wettbewerbstheorie
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Wissenschaftliche Methode
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Absatztheorie
5
Corporate Social Responsibility
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Corporate social responsibility
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Economic growth
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English
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Hunt, Shelby D.
10
Chonko, Lawrence B.
2
Hansen, Jared M.
1
Wilcox, James B.
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Developmental challenges in marketing research
1
Grid series in marketing
1
Journal of marketing
1
The SAGE handbook of marketing theory
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
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1
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
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2
The nature and scope of marketing
Hunt, Shelby D.
- In:
Journal of marketing
40
(
1976
)
3
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003050068
Saved in:
3
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
Saved in:
4
The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
Saved in:
5
Modern marketing theory : critical issues in the philosophy of marketing science
Hunt, Shelby D.
-
1991
Persistent link: https://www.econbiz.de/10013499989
Saved in:
6
Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
7
Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
-
1983
Persistent link: https://www.econbiz.de/10000055295
Saved in:
8
Ethical problems of marketing researchers
Hunt, Shelby D.
;
Chonko, Lawrence B.
;
Wilcox, James B.
-
2009
Persistent link: https://www.econbiz.de/10003794825
Saved in:
9
The philosophical foundations of marketing research: for scientific realism and truth
Hunt, Shelby D.
;
Hansen, Jared M.
- In:
The SAGE handbook of marketing theory
,
(pp. 111-126)
.
2010
Persistent link: https://www.econbiz.de/10003923094
Saved in:
10
Reflections on ethical issues in marketing management : an empirical examination
Chonko, Lawrence B.
;
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011879720
Saved in:
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