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New Consumer Marketing : managing a living demand system
Baker, Susan; Bass, Margrit - 2003
Persistent link: https://www.econbiz.de/10013490240
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The ethical dilemmas and challenges of ethnographic research in electronic communities
Hair, Neil; Clark, Moira - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 781-800
Persistent link: https://www.econbiz.de/10003597774
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Customer experience quality : an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred; Clark, Moira; Wilson, Hugh - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 846-869
Persistent link: https://www.econbiz.de/10010218001
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The philosophical and methodological guidelines for ethical online ethnography
Hair, Neil; Akdevelioglu, Duygu; Clark, Moira - In: International journal of market research 65 (2023) 1, pp. 12-28
Persistent link: https://www.econbiz.de/10014233810