New Consumer Marketing : managing a living demand system
Susan Baker with Margrit Bass
| Year of publication: |
2003
|
|---|---|
| Authors: | Baker, Susan ; Bass, Margrit |
| Publisher: |
Chichester : Wiley |
| Subject: | Internationale Wirtschaft | International economy | Konsumentenverhalten | Consumer behaviour | Nachfragesystem | Demand system | Privater Konsum | Private consumption | Konsumtheorie | Consumption theory | Marktforschung | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | 204 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Gb. : EUR 32.90 (freier Pr.), CHF 49.00 (freier Pr.) |
| ISBN: | 0-470-84482-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490240