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Marktforschung
Marketing
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Armstrong, Gary M.
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Feldman, Laurence P.
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Journal of marketing
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Identifiying buyers of a major automotive innovation
Feldman, Laurence P.
;
Armstrong, Gary M.
- In:
Journal of marketing
39
(
1975
)
1
,
pp. 47-53
Persistent link: https://www.econbiz.de/10002141779
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